Mobile Trend Report - White Paper Series

Editing, Copywriting

Most B2B white papers are incredibly boring. Mutual Mobile wanted to use long-form content to get clients interested in Google Glass. 

Rather than going the traditional white paper route to educate them, we designed a curated editorial piece that showed the benefits in a tongue-in-cheek manner. I wrote the intro/outro sections and the graphics content, while curating articles from a team of writers. An issue of this Trend Report series won a 2014 ADDY for Online Publication/Magazine.  (click to enlarge)

Seton Medical Center Print Campaign

Copywriting

Seton Medical Center wanted to create a campaign that spoke to the delicate issue of high-risk pregnancies.

I sought to create a tone that spoke honestly from the patient's point of view about their fears.  I called out three different high-risk patient types, and included details that made them trust Seton's quality of care.

SAP Business Innovation Blog - Content Marketing 

Mutual Mobile's marketing team put a lot of effort into producing original content. Republishing it was a natural step to get bang for our buck. 

Our team created a partnership with SAP, and I authored articles for their popular Business Innovation blog featuring our content. Most of them showcased the Mobile Minute, a bi-weekly tech news show that I also lead the content and production of in-house.

http://blogs.sap.com/innovation/author/kaely-coon

Arts & Culture Writer for The Austinist

When you're a writer who moves to a new city, how do you best discover it and meet people?

I figured a great way to do this would be to submit to write for The Austinist, a site in the Gothamist network. I jumped at an opportunity to be on the Arts & Culture writing team. My goal was always to bring a friendly spin on writing about art, to encourage even non-art fans to check out the local scene. 

Note: Each image links to the full article.