o.b. Tampons Animated Spots

Copywriting

At a stint at Lowe Strateus Paris, I was on a team asked to help create a TV campaign targeted to teen girls who were facing that big "growing up" moment.

Our concept was to have a young girl's everyday objects meet a tampon in familiar settings. From being the new girl at school, to getting ready for a big game—we wanted to humanize this event. The animated spots were later produced in multiple languages worldwide.

Ask a Dev Content Marketing Program

Executive Production

How can you reach a wide audience by showing off a tech company's development expertise? At Mutual Mobile, we created the web show Ask a Dev. 

This content marketing partnership ran together with Mashable—the holy grail of tech sites. I led this weekly web series for over a year, as it published on Mashable's site and on a YouTube channel we managed that's gotten over half a million views.

As executive producer of this program, it was my role to combine video with social, making sure every episode featured quality content. Soon other tech companies like Facebook, PayPal, and National Instruments were asking to guest host the program.

J. Hilburn Client Case Study

Executive Production, Scriptwriting

Sometimes you have the perfect client story. In this case, a mobile app our company built helped grow J.Hilburn's business by over 67%. We were asked to create a video that told this story of how mobile completely changed the business for a custom men's clothier.

Our case study video won a 2012 ADDY for Digital Video Content, and another walkthrough we produced was featured on TechCrunch.